I am a googler. I use gmail, blogger (of course), picasa, adsense, google desktop, calendar, google voice, fast flip... and many other google functions in my daily life. I just love google applications. Today, at the oil and gas co., I was discussing with my boss the importance of an analytics program behind our website. I, being the marketer that I am, find it necessary to track visitors on your site, find out how they use your site, how long they're there - and what they see. This can help you in the long run with adjustments to drive more traffic. Not only that, but google will actually suggest some changes to your site to make it optimal for search engines. It all makes sense to me.
He agrees. (although he's not 'technically' a marketing professional)
Then he launched some schpiel to me about how he didn't want to pay for back end analytics, that it just costs too much money, etc. etc. As an avid google fan, my first response was to suggest Google Analytics. It's free, and it sets you up for good times with other google applications later. Win, win.
He proceeds to tell me that google isn't the only analytics tool out there. I think I stopped listening at that point. He doesn't know what he's talking about. In my world, it is. :)
